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What is ELEVATE! Powered by AWE?

AWE is the Association for Women in Events, an international non-profit organization dedicated to the professional advancement of women in all facets of the events industry. It’s time to bring our community together, face-to-face, to see what incredible ideas might eventuate! Held the day before International Women's Day, ELEVATE! will galvanize some of the best minds. This is the premier women’s leadership event. Be part of it with us on March 7, 2019!

What you get

AWE brings the movement to Washington, D.C. for a full-day event at the NEW Conrad Washington DC. With world-class speakers like Michelle Obama’s head speechwriter, you’ll leave with a renewed sense of purpose and innovative ideas, in addition to unique opportunities to meet fellow changemakers in business, events and politics. Here’s a preview of what you’ll get:

Register for ELEVATE! today. Space is limited.



Speakers & Sessions

The program is a mix of inspirational presentations, workshops, roundtables and networking. We are releasing more program updates every day—check back here for the specifics! Click here to read more about our world class speakers and event content.


Speakers & Sessions

Program at a Glance (Click to expand)

7 a.m.-12 noon: Registration and breakfast
8-8:10 a.m.: Welcome
8-9 a.m.: Morning keynote—Activate your voice: Lessons from a White House Speechwriter with Sarah Hurwitz
9-9:15 a.m.: Coffee break sponsored by Palm Beaches
9:15-10:15 a.m.: Social Media in Crisis Communications with Kelsey Dixon
9:15-10:15 a.m.: Managing a Team with Jon'll Boyd
10:15-10:30 a.m. Break
10:30-11:30 a.m.: #MeetingsToo – How to Prevent Sexual Harassment in the Meetings & Events Industry with Sarah Soliman Daudin & Courtney Stanley
10:30-11:30 a.m.: Crawl, Climb, Claw, Cruise: Design Your Journey with Tahira Endean
11:30-11:50 a.m.: Break
11:50 a.m.-1:10 p.m.: Luncheon keynote—Human Trafficking: Your Role in Fighting It! with Michelle Guelbart & Q&A with Nancy DeBrosse, CMP
1:10-1:30 p.m.: Break
1:30-2:30 p.m.: Panel—Using Fear and Challenges to Succeed with Caitlin Fox, Carrie Abernathy and Leonora Valvo
1:30-2:30 p.m.: Storytelling Through Public Speaking with Robin Hylton
2:30-2:45 p.m.: Break
2:45-3:45 p.m.: The Never Ending Journey to Authenticity with Brad Weaber
3:45-4 p.m.: Break
4-5 p.m.: Starting a Movement—Making it Happen With What You Have in Front of You Right Now with Dahlia El Gazzar & Marie-Claire Andrews
5-6:30 p.m.: Networking reception
8 a.m.-4 p.m.: ElevateHER Lounge including:

  • Complimentary makeup application/touch up
  • Complimentary headshots
  • Complimentary professional 30-second video for your LinkedIn page or for professional branding
  • “Puppy” break from 1:30-3 p.m. with local shelter, Homeward Trails
  • Access to ELEVATE! partner lounges and tables with special offers
  • Morning coffee break

Don’t wait! Register for ELEVATE! today.


ELEVATE! Powered by AWE’s keynote speaker, Sarah Hurwitz, is Michelle Obama’s White House speechwriter from 2009 to 2017. Hurwitz is a gifted speechwriter and message-crafter who drafted some of the most memorable and inspiring speeches of the past decade. Hurwitz will share experiences from her time as the head speechwriter for First Lady Michelle Obama and reveal the secrets of powerful, persuasive storytelling.

The location and accommodations

The Conrad Washington DC is a brand new space to the Washington DC metro area. ELEVATE! will be one of the very first events to be hosted in this luxury venue. Get first access and explore this beautiful, contemporary urban oasis. The Conrad Washington DC has extended ELEVATE! attendees a discounted rate on rooms from March 6–7. Use this link to book your stay.

The Conrad Washington DC
950 New York Ave. NW
Washington DC, 20001

Students, attend ELEVATE! for free!

We have a scholarship opportunity for students to attend. Complete the application here. Deadline is February 1, 2019.

Thank you to our sponsors!