Growing a painting business is a repeating cycle: finish jobs, collect payment, find new work. Without consistent painting leads, you are always starting over.
So how do you get regular jobs, both residential and commercial, without burning out or wasting money? Following this ten-step plan can set up a steady flow.
Step 1: Nail the Basics of Your Online Presence
Your website is step one. If it is slow or unclear, you lose painting leads before you say a word.
- Fast load time on mobile
- Easy contact options on every page
- Service areas clearly explained
Step 2: Own Your Google Profile
Google Business Profile brings calls and map clicks. Add photos, hours, and reviews. Keep it updated every season.
Step 3: Use Focused Keywords for Painting Company SEO
Research and add city, service, and specialty terms:
- “Painting contractor [city]”
- “Commercial painting leads”
- “Cabinet painting near me”
Use them naturally in your pages.
Step 4: Share Real Project Photos
Before-and-after photos build trust fast. Share on your website, Google, and social channels.
Step 5: Gather Reviews, No Exceptions
Every finished job gets a polite review request. Short, honest comments are fine.
Step 6: SEO for Painters, Build Links in Local Sites
Ask suppliers, local business blogs, or partners to link to your site. Each link is a “vote” for your credibility.
Step 7: Use Social Posting for Occasional Bursts
Once a month, post project updates or tips. It reminds past clients you are around.
Step 8: Test Targeted Ads for Painting Leads
Spend small. Only bid on neighborhoods and job types you want. Check each ad’s result after ten days.
Step 9: Organize Your Leads
Track every call, email, and quote request. Use a simple spreadsheet if you have to.
Step 10: Revisit Your Strategy Each Quarter
Every three months, review what channels brought in the most painting leads. Spend more on what works. Cut what does not.
No approach works forever. Tweak your marketing plan every season for the best possible results.
Where Does Mr and Mrs Leads Fit In?
Companies like Mr and Mrs Leads can help with keys steps, keyword research, link building, paid ads, SEO for painters, and reporting. If you find updating your site or Google profile is easy to delay, outside help is a good fit.
Commercial Painting Leads: Get On Their Radar
Contact commercial buyers directly by email or phone. Share past job case studies, licenses, and an offer for a free site quote. Persist without nagging.
Pain Points You Will Hit
- Reviews take time to gather
- Leads may run hot or cold based on season
- Competition always grows
Do not expect even marketing results each month.
Final Table: SEO and Marketing Checklist for More Painting Leads
Step | Action | How Often |
Website update | Add new project photos and services | Monthly |
Google Profile | Update hours and photos | Monthly |
Reviews | Request after each job | Weekly |
Ad spend | Review ROI | Monthly |
Lead tracking | Log and follow up | Every lead |
Finishing Thoughts
Consistent painting leads come from consistent habits, not guesswork. Start small, fix your basics, then add paid ads or SEO help like Mr and Mrs Leads. Check progress every quarter. Adapt before things slow down, and never assume the old way will work the next season. It is not flashy, but it fills your schedule.