Many concrete companies wonder if they should hire a concrete contractor marketing agency. It can feel tempting to hand off all your online stuff to someone else, especially when you are busy. Do you actually need an agency? Or is it better to do things yourself?
There is no single answer. But you can weigh the benefits and drawbacks.
What a Marketing Agency Offers
A good agency will help you:
- Build or fix your website
- Improve your Google Business Profile
- Write or update service pages
- Add your business to key directories
- Create regular content for SEO
- Set up and track Google ads
Some agencies also help you ask for and answer reviews. Others do not. You want clear proof they handle all the basics.
Agencies vs. Lead Companies Like Mr & Mrs Leads
Agencies work on your brand and website. Lead-gen companies like Mr And Mrs Leads just sell you direct concrete leads.
- Agencies improve your site for long-term results
- Lead-gen firms send you leads, usually shared with others
- Agencies cost more up front
- Lead-gen pays off if you convert fast and close a lot
Some business owners try both at the same time. Not always a good idea; splitting your focus usually brings mixed results.
The Case for DIY Concrete SEO
Doing your own concrete SEO can save money if you have time and patience. You do not have to master every detail. Start with:
- Building a clear Google profile
- Adding your town and main services in headings
- Asking every real client for a review
- Adding a few paragraphs for each service you offer
If you are not comfortable with tech, hiring a marketing team might be worth it.
Downsides of Agencies
Agencies are not a magic bullet. Some are expensive. Some do not know construction or local SEO at all. If you hear only promises and no proof, be careful.
Results can take months, so if your agency pushes you to spend more before anything works, get a second opinion.
Review contracts closely. Watch out for long lock-ins or unclear fees.
Checklist Table: Should You Hire an Agency?
| Situation | Agency Makes Sense? |
|---|---|
| No website, no reviews, confused about Google | Yes |
| Small area, little competition, some tech skills | No |
| Growing fast, no time for marketing | Yes |
| Good site, but not ranking | Maybe |
| Using only paid leads | Maybe |
What Makes a Good Concrete Marketing Agency?
Look for all of these:
- Experience working with other concrete or skilled trades
- Simple, honest communication
- Real world examples or testimonials
- Willing to show changes in rankings or traffic, not just vague promises
If your agency cannot explain what “concrete SEO” means in a few sentences, they probably will not bring results.
How Much Should You Pay?
Marketing agencies usually charge more than lead sellers. Expect to pay hundreds to thousands per month. The upside is you get long-term results.
Lead sellers like Mr & Mrs Leads charge per lead. Cost adds up if you do not close jobs.
Final Thoughts on Choosing a Marketing Path
You do not have to pick just one. Some contractors go DIY for basics and hire an agency for harder stuff. Others stick to lead-buying and ignore SEO, though that rarely works for long.
Keep things simple. Only pay for what you actually need. If you like control, learn concrete SEO and update your site as you go.
Finishing Thoughts
There is no perfect answer to the “agency vs. DIY” question. Sometimes it is about time. Sometimes money. The only thing to avoid is paying for services you do not understand or need. Whether you choose an agency, try Mr And Mrs Leads, or do it solo, track results honestly and be ready to adjust.